Web design & development

Landing pages that turn ad clicks into customers

Focused, fast pages designed around one goal, plus the testing that keeps improving your conversion rate after launch.

Book a strategy call
Starting price
$349 one-time
Delivery
5–7 days
Testing
A/B & heatmaps
Payment
50% / 50%
See packages

What is a landing page and why does it matter?

A landing page is a standalone page built for a single goal, such as booking a call or buying a product, usually linked from an ad, email or social post. Removing distractions makes it far more likely visitors take that action.

Conversion rate optimization (CRO) then tests headlines, layouts and offers to increase the percentage of visitors who convert, which lowers the cost of every lead.

What's included

What you get with Landing Pages & CRO

  • Single-goal design

    One clear message, one action, no distractions.

  • Conversion copywriting

    Headlines and copy that speak to your buyer's problem and offer.

  • Fast loading

    Lightweight pages that load quickly, especially on mobile.

  • Lead forms & alerts

    Forms connected to your email or CRM with instant notifications.

  • A/B testing

    Test headlines, layouts and offers to find what converts best.

  • Heatmaps & analytics

    See where visitors click, scroll and drop off.

Is it right for you?

Landing Pages & CRO is a great fit if…

Not sure? Our free audit tells you exactly where you're losing customers and which service will make the biggest difference first.

  • You send ad traffic to your homepage
  • Your ads get clicks but few leads
  • You're launching a product, event or offer
  • You want to lower your cost per lead
  • You need a page live within a week
How it works

Our Landing Pages & CRO process

Four clear stages, so you always know what's happening and what comes next. See our full process →

  1. Brief

    Offer, audience, traffic source and conversion goal defined.

  2. Write & design

    Copy and design created together, then reviewed by you.

  3. Build & connect

    Page built, forms connected, tracking installed.

  4. Test & improve

    A/B tests and heatmap insights to raise conversions.

What to expect

Your Landing Pages & CRO timeline

A realistic view of how results build. Every business is different, and we'll give you a tailored timeline after the audit.

  1. Days 1–2

    Brief & copy

    Offer, messaging and wireframe agreed.

  2. Days 3–5

    Design & build

    Page designed, built and connected to your tools.

  3. Days 6–7

    Launch

    QA on all devices, tracking checked, page live.

  4. Ongoing

    Optimize

    Optional monthly A/B testing and CRO.

Pricing

Landing Pages & CRO packages & pricing

Transparent packages with no hidden fees and no long contracts. Ask Novi for exact pricing tailored to your business.

Web Design plans start from $349 one-time

Best fit

Landing Page

Fast launch

A single high-converting page for a campaign, product or event.

One-time project
  • 1 custom-designed page
  • Mobile responsive
  • Lead form + email alerts
  • Basic on-page SEO
  • Delivered in 5–7 days
  • Blog / CMS
  • E-commerce

Business Website

Best value

A professional, SEO-ready website that brings in enquiries.

One-time project
  • Up to 8 custom pages
  • Easy-edit CMS (WordPress)
  • Speed & on-page SEO setup
  • Google Analytics & Search Console
  • Blog setup
  • 1 month free maintenance
  • Online store

E-commerce Store

Sell online

A complete online store ready to take orders and payments.

One-time project
  • Shopify or WooCommerce
  • Up to 50 products uploaded
  • Payment & shipping setup
  • Product page SEO
  • Abandoned cart emails
  • 3 months free maintenance

Compare every package on our pricing overview →

FAQ

Landing Pages & CRO questions, answered

More questions? Browse our full FAQ or ask us directly.

Ask a question

A clear headline that matches the ad, a single focused offer, benefits over features, social proof, a short form and a fast load time. Removing navigation and distractions also helps.

Our Landing Page package is delivered in 5–7 days once we have your offer details and brand assets.

Yes. We connect forms to HubSpot, Zoho, Salesforce, Mailchimp, Google Sheets and most tools via native integrations or Zapier.

It varies widely by industry and traffic source, but many landing pages convert between 2% and 10%. We benchmark your starting rate and test to improve it.

Yes. Ongoing CRO is available monthly and is included with the Ads Performance plan's landing page.

Ready to grow with Landing Pages & CRO?

Get a free audit of your website, rankings and AI search visibility within 24 hours, with clear next steps. No obligation.

Contact us