Digital marketing
Campaigns built around what matters: cost per lead, return on ad spend and revenue. Every dollar tracked, every month optimized.
PPC (pay-per-click) management is planning, building and optimizing paid ad campaigns on platforms like Google Ads and Meta (Facebook and Instagram), where you pay each time someone clicks your ad.
We handle strategy, targeting, ad copy, creatives, landing pages, conversion tracking and ongoing optimization. Your ad budget is paid directly to Google or Meta, so you always own the account and data.
High-intent keyword campaigns and product ads that capture buyers ready to act.
Facebook and Instagram campaigns for awareness, leads and sales.
Reach past visitors and lookalike audiences with tailored messages.
Scroll-stopping visuals and copy tested against each other.
GA4, pixels and call tracking so you know which ads produce leads.
Bids, budgets, keywords and audiences refined every week.
Not sure? Our free audit tells you exactly where you're losing customers and which service will make the biggest difference first.
Four clear stages, so you always know what's happening and what comes next. See our full process →
Review existing accounts or competitors, set targets for cost per lead and ROAS.
Campaigns, audiences, creatives and tracking set up properly from day one.
Controlled launch, daily monitoring and early data collection.
Cut what doesn't convert, scale what does, test new angles monthly.
A realistic view of how results build. Every business is different, and we'll give you a tailored timeline after the audit.
Tracking, account structure, audiences and first creatives.
Campaigns gather data; early wins and waste identified.
Cost per lead falls as targeting and creatives improve.
Increase budget on proven campaigns and add new channels.
Transparent packages with no hidden fees and no long contracts. Ask Novi for exact pricing tailored to your business.
Get your first profitable campaign live on Google or Meta.
Scale results with testing, retargeting and better landing pages.
Full-funnel paid growth for brands spending seriously on ads.
Compare every package on our pricing overview →
More questions? Browse our full FAQ or ask us directly.
Ask a questionNo. Package prices cover strategy, setup and management. Your ad budget is paid directly to Google or Meta, so you keep full ownership and visibility of your spend.
It depends on your industry and goals, but most small businesses start between $1,000 and $3,000 per month in ad spend. We recommend a budget during the audit based on expected cost per click and your lead targets.
Google Ads captures people actively searching for what you sell, so it suits urgent, high-intent services. Meta Ads creates demand by reaching people based on interests, so it suits visual products and brand building. Many businesses use both.
Yes. Campaigns run in accounts you own. We get manager access, and you keep all data, history and creatives if you ever leave.
Ads can drive traffic on day one. Most campaigns need 2–4 weeks of data to optimize, and cost per lead typically improves over the first 2–3 months.
High-converting landing pages for ad campaigns, plus A/B testing to get more leads from the same traffic.
Explore Landing Pages & CROContent calendars, reels, carousels and community management across Instagram, Facebook, LinkedIn and TikTok.
Explore Social Media MarketingTechnical audits, keyword strategy, on-page fixes and quality backlinks that move you up Google and keep you there.
Explore SEO ServicesGet a free audit of your website, rankings and AI search visibility within 24 hours, with clear next steps. No obligation.
A 15-point review of your rankings, site speed, AI search visibility and quick wins, delivered to your inbox within 24 hours.