Digital marketing
Customers now ask ChatGPT, Gemini and Perplexity who to hire. We make your business easy for AI tools to understand, trust and cite in their answers.
AI search optimization, also called generative engine optimization (GEO), is the practice of making your business visible inside AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google AI Overviews.
It combines structured data, clear answer-style content, consistent business information and third-party mentions, so AI models can confidently describe and recommend you. It works alongside SEO rather than replacing it.
We test how AI assistants currently describe your brand, competitors and category.
Organization, service, product and FAQ schema that tells machines exactly who you are.
Pages written to answer the real questions buyers ask AI, in a format models can quote.
Citations on trusted directories, publications and review sites that AI models draw from.
One accurate, consistent description of your business everywhere it appears online.
Regular prompt testing to measure how often you are mentioned or recommended.
Not sure? Our free audit tells you exactly where you're losing customers and which service will make the biggest difference first.
Four clear stages, so you always know what's happening and what comes next. See our full process →
We run a set of buyer prompts across major AI tools and record who gets mentioned.
Schema, entity data and site architecture are fixed so machines can read you clearly.
Answer-first pages, FAQs and comparison content that match how people ask AI.
Mentions and citations on the sources AI models trust, then re-test and refine.
A realistic view of how results build. Every business is different, and we'll give you a tailored timeline after the audit.
AI visibility audit and prompt tracking set up across key platforms.
Schema, entity profiles and core answer content published.
AI tools begin to reference your content and brand more often.
Expand topics, earn mentions and grow share of voice versus competitors.
AI search optimization is included in our SEO plans: basic in Growth, full GEO program in Scale. Ask Novi for exact pricing tailored to your business.
For local businesses and new sites building their search foundation.
For growing brands ready to win more of their market on Google.
Full organic engine for businesses aiming to double revenue.
Compare every package on our pricing overview →
More questions? Browse our full FAQ or ask us directly.
Ask a questionSEO helps your pages rank in Google's list of results. GEO helps AI assistants mention and recommend your brand inside their written answers. They share many signals, such as quality content, schema and authority, so the best results come from doing both.
AEO, or answer engine optimization, shapes your content so it can be pulled into direct answers such as featured snippets, voice assistants and AI summaries. It focuses on clear questions, short direct answers and structured data.
No one can guarantee what an AI model says. We improve the signals AI tools rely on and track your mentions over time, so you can see whether your share of voice is growing.
We run a fixed set of buyer-style prompts across ChatGPT, Gemini, Perplexity and Google AI Overviews each month and track how often your brand is mentioned, cited or recommended compared with competitors.
Not replacing, but changing it. Google now shows AI Overviews on many searches, and more buyers research with AI chatbots. Optimizing for both protects your visibility wherever customers look.
Technical audits, keyword strategy, on-page fixes and quality backlinks that move you up Google and keep you there.
Explore SEO ServicesBlogs, landing copy and email flows that educate buyers, build trust and bring past customers back.
Explore Content & EmailShow up in the Google Map Pack when nearby customers search. Profile optimization, citations and review strategy.
Explore Local SEOGet a free audit of your website, rankings and AI search visibility within 24 hours, with clear next steps. No obligation.
A 15-point review of your rankings, site speed, AI search visibility and quick wins, delivered to your inbox within 24 hours.